NATIONAL SUPERHERO DAY – 28 April

Today we are all, undoubtedly, celebrating the UK’s National Superhero Day. Of course our absolute favourite at Silsoe Odours is X-Men’s Wolverine; “You can’t fool THIS nose”. Hyper smell is where it’s at. None of this flying or x-ray vision business. For the sake of our small humans, we will give the odour detection superheroes of PAW Patrol an honourable mention too. I’m sure we’re not the only ones over-familiar with their enhanced olfaction.

While we’re besides ourselves over superheroes, those over the pond are celebrating the USA National Sense of Smell Day. Serendipity, I hear you ask?

EVER WONDERED WHAT ODOUR IS?

Have I flummoxed you there? The answer to this question isn’t as obvious as you might think. That’s because odour isn’t an object, an entity or a substance. It’s a sensation. ISO 5492:2008 (Sensory Analysis) defines an odour as;

…perceived by means of the olfactory organ (including nerves) on sniffing certain volatile substances.

Oh and the ‘olfactory organ’ is the nose, by the way. The substance is the odorant.

WANT ODOUR DETECTION SUPER POWERS?

Okay, so I can’t promise super powers (if only!). But I can offer you a place on the Odour Study Day. A full day of odour detection, assessment and management insights. All delivered by our team of odour experts, from our base in Wrest Park, Bedfordshire.

Plus you’ll have the opportunity to visit the Silsoe Odours UKAS-accredited odour laboratory, where your training will take a practical turn! You’ll get to experience a taster of our Odour Sensitivity Testing, which shows your individual sensitivity to odours.

HOW SUPER ARE THE SILSOE ODOURS SNIFFERS?

Obviously, our sniffers are super to the extreme. But not necessarily in the way you would think. It is not easy to qualify as an odour panellist. One of our stringent requirements is that a potential sniffer’s sensitivity to smell must be representative of the population. Or in other words, they have to be pretty average!

REAL-LIFE SUPERHEROES

In 2019 our Marketing Manager, Joanna, joined a team of real-life superheroes in team #SuperheroesForMax. Together they supported the wonderful Max in raising funds for GOSH, which supported him through his fight with malignant rhabdomyosarcoma. In fact, they raised over £2,000. What an achievement for this awesome little team.

SPEAK TO OUR ODOUR DETECTION SUPERHEROES

Finally, why not drop us a line on 01525 860222. Our in-house super-heroes of odour detection await your call. You could use a bat signal if you prefer. Or, perhaps you’d like to click the button below. We’re versatile, so feel free to pick your favourite! You can also follow us on LinkedIn, Twitter and Facebook of course.

Updated 28th April 2021